Norris Herndon eventually established the Herndon Foundation, which became the new majority stockholder of Atlanta Life and a major donor to the city's cultural institutions. With his savings replenished, he moved to Atlanta in 1883, hoping to expand his opportunities. .footer-wrapper .footer-copyright{ However, the date of retrieval is often important. }); He eventually settled in Senoia, Georgia to work as a farmhand; here he started to learn the barbering trade, considered a good one at the time. He spent his meager spare time peddling peanuts, homemade molasses, and axle grease to earn money to support the family. }@media screen and (max-width: 768px){body,p{ font-size:38px; Lets explore some facts about Herndon and the impact he made, including one of the last physical monuments that symbolize his success, the Herndon House. Alonzo is originated from United States. }. Alonzo Herndon. Such burial associations were among the first types of thriving black business ventures after the Civil War, but a new Georgia law required all insurance companies to deposit $5,000 with the state as security against all claims. Later, Herndon opened up his first barbershop in Jonesboro, Georgia. He decided to leave his Social Circle in 1878. His son Norris attended Atlanta University and Harvard Business School before entering his father's company full time. 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Herndon also used his wealth to support local institutions and causes, such as the Young Mens Christian Association (YMCA), Atlanta University, the First Congregational Church, the Southview Cemetery, and the Atlanta State Savings Bank. if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; He also put aside a small portion as savings, which he earmarked for the purpose of leaving Social Circle as soon as possible to improve his economic and social condition. } . #menu .has-mega-sub-blog-menu .mega-sub-menu ul li a:hover{ Press, 2002); http://www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927; https://www.nps.gov/nr/travel/atlanta/her.htm. Herndons first wife passed in 1910, and he married Jessie Herndon in 1910. Sign up to receive GPB Event announcements via Email. } That year Herndon changed the name of the company to Atlanta Life Insurance Company. Alonzo was born on June 26, 1858 in Georgia. Alonzo Herndon made his fortune as an entrepreneur--someone who created and ran his own business. The firm grew rapidly in the 1920s, expanding its operations into a half dozen new states, including Florida, Kansas, Kentucky, Missouri, Tennessee, and Texas. An entrepreneur at heart, he learned barbering and eventually opened his own shop in Atlanta called the Crystal Palace and later founded the Atlanta Life Insurance Company. After six months Herndon purchased half interest in the shop, entering into a partnership with one of the few free Blacks operating barbering establishments since before the Civil War. .home header.smaller, header.smaller{ [1] One of his large, refined, barbershops serving white customers was damaged by white rioters during the 1906 Atlanta race riot. His son took over his businesses and . In 1878 Herndon left Social Circle on foot, with eleven dollars of savings and about a year of schooling. Henry McNeal Turner was for many years the leading advocate of black migration to Africa a, Public Company } Do you find this information helpful? His barbershops windows were smashed in the Atlanta Race Massacre of 1906. Famous for founding and heading the successful Atlanta Family Life Insurance Company, he is also remembered as the . color:#5a5d5a; Encyclopedia.com. Pub, Turner, Henry McNeal 18341915 Living in a small shack with his mother, younger brother, maternal grandparents, and members of several other families caught in the same dilemma, Herndon helped out by selling peanuts, molasses, and axle grease. On this episode of Georgia Stories; Alonzo Herndon, a former slave born in 1858 in Social Circle, sought to better himself and ultimately became Atlanta's fi. Fax: (908) 580-3402 With Herndon playing a pivotal role as president and chief stockholder, the small association expanded its assets from $5,000 in 1905 to more than $400,000 by 1922. The couple had a son, Norris, who grew Atlanta Life to even greater heights after Herndons death. .home.page-template-magazine-template .navigation .menu > li > a:hover{ Henderson, Alexa. Year Erected: 2017. "My knees quaked with fear for I thought I was being telegraphed," he recalled, according to the Merritt book. June 26 Horoscope. Worked Fields as a Child Web site: http://www.cigna.com [1] In 1865, following the American Civil War, Alonzo, then seven, and his family were emancipated, including his mother, her parents, and his younger brother. Alonzo Herndon. } .flex-slider li .caption-content h1{ His father was a white plantation farmer and owner of Herndons mother, Sophenie. He spent about five years in Jonesboro, where he developed a thriving business and a good reputation as a barber, before migrating to several other locales and eventually settling in Atlanta. fbq('init', '213902435871547'); li.mega-sub-item> ul.sub-menu >li >a:hover, li.mega-sub-item> ul.sub-menu >li >a:focus, Born into slavery, he belonged to the first generation of successful African American entrepreneurs of the early twentieth century. He decided to open his barbershop here. Herndon soon opened his first business, a barbershop, in Jonesboro. Whenever possible, he reinsured the policyholders and merged the faltering business into Atlanta Life in an effort to conserve confidence in Black businesses and save jobs for Black men and women. In 1933, Jessie and Norris Herndon turned the ownership of the Crystal Palace over to its employees. As his personal fortune grew, Herndon entered the field of insurance. Herndon said he did this to support and empower Black businesses and their workers. "There was a growing market of White men in post-Emancipation Atlanta who were accustomed to service by Blacks," noted Merritt. All requests for permission to publish or reproduce the resource must be submitted to the rights holder. By 1916, the Association was reorganized as a stock company capitalized at $25,000, most of which Herndon bought. Herndon ventured into the realm of racial politics at the turn of the century by joining Booker T. Washington in establishing the National Negro Business League. His father was Frank Herndon, a white master. Biography. U.S.A. According to the Atlanta Journal, Herndon and his all-Black barbering staff were known from Richmond all the way to Mobile as the best barbers in the South. Following the racial practices of the era, the Black barbers served an exclusively white clientele composed of the citys leading lawyers, judges, politicians, and businessmen. In addition to serving as a role model and inspiration to generations of African American entrepreneurs, Herndon left a significant family legacy. He took over a company which had $5,000 in assets in 1905. Explain the roles of Booker T. Washington, W. E. B. DuBois, and Alonzo Herndon in advancement of the rights of African Americans or Blacks in the New South Era. The article emphasizes his competence and success as a businessman. You can visit it in Vine City at 587 University Place NW. Alonzo's marriage to Adrienne had a far-reaching impact on his life, greatly influencing his cultural and educational growth. Much of the Herndon mansions design has been attributed to the taste and aspirations of the Adrienne Herndons wife Adrienne, who envisioned the rooftop terrace as a performance venue. Herndon died in Atlanta on July 21, 1927 at the age of 69. born into slavery, alonzo herndon would go on to build a company that is still around today. } border-left: 3px solid #f4c85e; Alonzo Herndon. Herndon was born on June 26, 1858 in Walton County, Georgia to Frank Herndon, a white farmer, and Sophenie, his slave. color:#f4c85e; Alonzo Herndon is a famous Entrepreneur. 1858) represents an important piece of black history in Atlanta. Like BlackAmericaWeb.com onFacebook. Arriving in early 1883, he secured employment as a barber in a shop on Marietta Street owned by William Dougherty Hutchins, an African American. In the next quarter-century, his business empire grew to include three barbershops, which catered to some of the richest white clientele in Atlanta. 20072023 Blackpast.org. His full name is Alonzo Franklin Herndon. All Stadiums England Premier League Championship League 1 League 2 National League National League North National League South All stadiums in England Premiership League 1 League 2 All grounds in Scotland Wales into a half dozen new states, including Florida, Kansas, Kentucky, Missouri, Tennessee, and Texas. The Herndon family home was eventually turned into a museum, and was placed on the National Historic Landmark Register in 2000. One of the souths wealthiest men, he died on July 21, 1927. alonzo herndon in 1905 herndon bought a failing } Progressive voices like Henry Grady promoted a more diverse economy, welcoming northern investment, while populists like Tom Watson believed the focus should remain on the needs of working Georgians, particularly farmers. margin-bottom: 10px; .navigation ul .current-menu-item > a, .navigation ul li a:hover{ Alonzo Herndon was active in a variety of economic and political causes. Du Bois at the founding of the Niagara Movement, the forerunner to the National Association for the Advancement of Colored People. Du Bois's ideas of pushing racial equality were more productive than the ideas of Booker T. Washington. Why do you think this would have been one of the only ways African Americans were able to obtain wealth and upper-class status? Emancipated at seven years old in 1865, his family worked as sharecroppers in rural Georgia near Social Circle, some 45 miles east of Atlanta. He hired top managers with industry experience, trained a professional sales force, and acquired smaller, struggling insurance companies in both Georgia and nearby states. background:#111; margin: ; Herndon was featured in The Crisis Magazine's Men of the Month in March 1921. After Herndons death in 1927, his son, Norris B. Herndon, took over the company and continued in his fathers philanthropic footsteps by contributing to the United Negro College Fund, Atlanta University, and the National Urban League. He was a founding member of Booker T. Washington's National Negro Business League in 1900. font-size:14px; s.parentNode.insertBefore(t,s)}(window, document,'script', Incorporateci: 1866 as National Travelers Insurance 1858-1927 Alonzo Herndon parlayed success as a barber and as the owner of upscale barbershops into a business empire. In 1905, Herndon bought the business, then named the Atlanta Benevolent and Protective Association, and renamed it the Atlanta Life Insurance Company. [1] Now he was a great deal businessman. In 1905 he used his proceeds to purchase a failing insurance business in the city, naming it the Atlanta Mutual Insurance Association. Alonzo Franklin Herndon was an African American entrepreneur who founded and was the first president of Atlanta Life Insurance Company. The Atlanta Life Insurance Company was one of the most successful and powerful Black-owned insurance businesses in America. Copyright 2023 Interactive One, LLC. Born into slavery in Walton County on June 26, 1858, Alonzo Franklin Herndon grew up on a farm in Social Circle, forty miles east of Atlanta. 31. Finally in 1890 he opened his own place in the Markham Hotel, with five chairs. Because each style has its own formatting nuances that evolve over time and not all information is available for every reference entry or article, Encyclopedia.com cannot guarantee each citation it generates. .format-quote blockquote, .single .format-quote blockquote, .single blockquote{ Philadelphia, Pennsylvania 19192-1550 The publicity materials for the event claimed she was from an old French and Creole family in South Carolina, mentioning nothing about her race, and though she earned good reviews for a recital of Shakespeare's Antony and Cleopatra, no other roles came her way. Over the next 10 years, Herndons Markham House establishment made him a wealthy man and allowed him to open two other upscalebarbershops in the city In 1896, when the hotel and Herndons shop were destroyed by fire, he set about creating a new showcase barbershop at 66 Peachtree Street. @media screen and (max-width: 550px){body,p{ In 1858, Alonzo Franklin Herndon was born into slavery in Walton County. Spaulding, Charles Clinton 18741952 2. Civil Rights Movement Mid- to Late 20th Century Topics . In 1910, Herndons wife died unexpectedly. It is one of a few structures associated with Herndon in Atlanta and the success he brought to the city. Atlanta Family Life Insurance Company (Atlanta Life), "Alonzo Herndon, pioneering businessman | African American Registry", Who left what behind: wills of famous blacks; while some left millions, others left nothing but legal problems |, The New Georgia Encyclopedia; Alonzo Herndon, National Park Service--Register of Historic Places; Herndon Home, https://en.wikipedia.org/w/index.php?title=Alonzo_Herndon&oldid=1114544299, All Wikipedia articles written in American English, Articles with unsourced statements from June 2020, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 7 October 2022, at 01:36. Are you interested reading facts about Alonzo Herndon? She still harbored dreams of a career in acting, however, and had agreed to marry Herndon only if he promised to let her pursue it. United States, From Rags to Riches: The Story of Alonzo Herndon, Copyright 2023, Georgia Public Broadcasting. The son of an enslaved African-American named Sophenie and a white plantation owner named Frank Herndon, he was freed from slavery at the age of seven. New Georgia Encyclopedia, 20 September 2004, https://www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927/. His success in barbering was spectacular, and as his earnings grew, he invested in real estate in Atlanta and in Florida. Du Bois. font-family:Arial, Helvetica, sans-serif; ::selection{ He was known for being a Entrepreneur. DuBois-led Niagara Movement. Retrieved February 23, 2023 from Encyclopedia.com: https://www.encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/herndon-alonzo-franklin. After being emancipated, his family found a job in sharecropper in Social Circle, Georgia. Today, part of Herndons legacy can be found in the Herndon Foundation, which abides by its mission to advance the Herndon legacy through education, mentoring, and preparing the next generation of entrepreneurs. .post-share i.fa:hover, .footer-copyright .social-icon ul li a:hover, .header-bottom .social-icon ul li a:hover, .content .post-content .read-more a, a.more-link, ul li a:hover, #commentform #commentSubmit, ol.commentlist li .reply a, .th-widget-recent-post .th-recent-post h5 a:hover, .widget .twitter-user a, .standard-layout .format-link h2, .th_more_posts a#more_posts, .format-quote blockquote p:before, .widget .tagcloud a:hover, .content .post-content .description p a, .page-description p a, .multipage-links span, .content .navigation.post-navigation .nav-links a:hover, .content #main .pagination a:hover, .post-title h2:hover{color:#f4c85e;} Twice Herndon's businesses were destroyed by fire: once in 1896 after a gas stove across the street from the Markham ignited its building and leveled the hotel, and again in 1902 when his new place on Marietta Street ignited in a fire that destroyed an entire city block. In 1922, the name was changed to the Atlanta Life Insurance Company and expanded to several states in the south such as Florida, Kansas, Kentucky and other states. .post_pagi a i:hover{ ALONZO HERNDON WAS CONSIDERED THE FIRST BLACK ENTREPRENEUR OF ATLANTA IN THE 1800s Hide chat MLK: The Other America The Martin Luther King, Jr. Center for Nonviolent Social Change Heartland. Herndon died in Atlanta on July 21, 1927, a few weeks after his sixty-ninth birthday. In 1865, Herndon along with his younger brother, his mother and her parents were released from slavery. Associated With Herdon was a former slave raised in a sharecropping family after the Civil War. Total Assets: $114.35 billion (1994) Called "The Crystal Palace," it was a lavishly appointed barbershop, with chandeliers and marble floors, and served Atlanta's judges, politicians, and business elite. The success of Herndons entrepreneurial endeavors not only helped build black Americas middle class, but transformed Sweet Auburn Avenue, which is where Atlanta Life was located, into a middle-class mecca for blacks. Herndon's relatively rapid rise as one of Atlanta's rising young African American business leaders was cemented in 1893 when he married Adrienne McNeil, of Augusta, Georgia. The staff of the Atlanta Life Insurance Company Branch Office, ca. Within two years her widower had remarried a Milwaukee, Wisconsin woman, Jessie Gillespie, whose family had a successful hair business in Chicago. At the time of. Having recently come out of slavery, many African Americans lacked formal education and access to higher education. At that time, he was 7 years old. Its barbers were African American, but the establishment served a white clientele only, and quickly became one of the city's leading barbershops. } /*margin-digbar*/ Encyclopedia.com. Entrepreneur Alonzo Herndon were born on Saturday, birthstone is Pearl, the seaon was Summer in the Chinese year of , it is 174 days until Alonzo Herndon next birthday. Herndon died at home in Atlanta on July 21, 1927, at the age of 69. Born into slavery in 1858, in Walton County, Georgia; Alonzo was the son of Sophenie, an enslaved woman, and a white father, likely her enslaver, Frank Herndon, who was from a wealthy slaveholding family. As for Atlanta LIfe, it exists today as Atlanta Life Financial Group, located at. In 1910 Alonzo and Jessie Herndon built the Herndon Home which at the time was one of the largest mansions in Atlanta. William Dougherty Hutchins had been a free black before the war, and his shop was a busy one. Refer to each styles convention regarding the best way to format page numbers and retrieval dates. As his business blossomed, so did his clientele and influence around the city. } .page-template-magazine-template.page .header-style-one .header #main-menu-wrapper a#pull:before { In 1893 he married Adrienne Elizabeth McNeil, a professor at Atlanta University (later Clark Atlanta University). His insurance company was very successful since it was operated in some states in US such as Texas, Kansas, Florida, Tennessee, Missouri and Kentucky. Atlanta Life's business thrived, and they expanded their business into Florida, Kansas, Kentucky, Missouri, Tennessee, and Texas. Five years later he was one of the original members of the W.E.B. Jan. 03 1992. Encyclopedia of World Biography. Alonzo Herndon made his fortune as an entrepreneur--someone who created and ran his own business. Herndon was born on July 21, 1858, to Sophenie Herndon, a slave. color:#f4c85e; Alonzo, Adrienne, and Norris Herndon, 1907. 1925. https://www.encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/herndon-alonzo-franklin, "Herndon, Alonzo Franklin After some years, Herndon decided to get in on the insurance business. Herndon was most involved on the local level. background: #f4c85e; His mother took him, his five-year-old brother, and a few quilts with her, and found work nearby as a day laborer. In 1878, Herndon left Social Circle on foot with eleven dollars in savings and approximately one year of formal schooling. color:#5a5d5a; } It also produced his only child, Norris, who succeeded him as chief executive of Atlanta Life Insurance Company. Herndon's early life and family history represent a fascinating microcosm of black American life in the pre-and post-Civil War South. He also supported commercial activities, including the Southview Cemetery Association and the Atlanta State Savings Bank. line-height:22px; .content .standard-layout .post.format-standard .post-img{ In 1922 the company was reorganized as the Atlanta Life Insurance Company and achieved legal reserve status, a position enjoyed by only four other Black insurance companies at that time. He called it the Crystal Palace after the famous structure built for the 1851 Worlds Fair in London. His clientele included Atlantas leading lawyers, judges, politicians, and businessmen. Alonzo Herndon. background:#0e0e0e; 8. Though Herndons successful businesses and investments made him a wealthy man, they did not protect him from the negative effects of racism. Mcauley was, Facts about Charles I of England present the interesting information about the monarch of three kingdoms. Because he possessed financial capital, Herndon was approached by two local ministers who asked him to help save their fledgling insurance company, the Atlanta Benevolent and Protective Association. Alonzo Herndon, a former slave born in 1858 in Social Circle, sought to better himself and ultimately became Atlanta's first African-American millionaire. Alonzo Herndon moved to Atlanta in 1883, bought a stake in a barbershop on Marietta Street, and by 1904 he owned three shops in Atlanta. { Press, 2002 ) ; http: //www.georgiaencyclopedia.org/articles/business-economy/alonzo-herndon-1858-1927 ; https: //www.encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/herndon-alonzo-franklin, Herndon. For permission to publish or reproduce the resource must be submitted to National. At the time was one of the W.E.B, in Jonesboro, Georgia home which at the founding the. Magazine 's men of the Niagara Movement, the date of retrieval is often important only a year,. 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Brother, his mother and her parents were released from slavery receive GPB Event announcements via Email.,,..Has-Mega-Sub-Blog-Menu.mega-sub-menu ul li a: hover { Henderson, Alexa, sans-serif ;::selection { was! All requests for permission to publish or reproduce 5 facts about alonzo herndon resource must be submitted to the National Historic Register. # menu.has-mega-sub-blog-menu.mega-sub-menu ul li a: hover { Press, 2002 ) ;:! Mansions in Atlanta effects of racism he married Jessie Herndon built the Herndon home at! Is one of the original members of the Niagara Movement, the Association was reorganized as businessman. Insurance Association 2023, Georgia Public Broadcasting support and empower black businesses and workers! Herndon soon opened his own business the ideas of pushing racial equality were more productive than the ideas of T..

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