New York, New York 10011, 2019 College Marketing Agency | Campus Solutions, Inc. | Red Bull recognised long ago that many college students rely on caffeine-fuelled energy drinks to stay on their feet and active throughout their busy days. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. The average college student leads a hectic schedule that consists of many different activities in a given day. Forty-five percent of adults aged 18 to 29 say they use ride-sharing services such as Uber and Lyft, whereas this drops to 36% among those 30 to 49 years old, 23% of those aged 50 to 64 and 13% of. These demographic shifts and other factors may have further impacts: GRAD STUDENTS UP - Over the next decade, student enrollment should remain fairly stable, with graduate student enrollments growing faster than undergraduate ones. Research has shown that these young people want to be actively involved with the brands that they use: 49% of Gen Z respondents said that they would like to submit ideas for product designs for brands in growth markets, whereas 44% said they would attend an event supported by brands. By attending status, there are 32,729 full-time and 7,340 part-time students with gender distribution of 16,857 male and 23,212 female students. So to sustain and/or grow enrollment, you cant just buy more names. The overall college enrollment rate of 18- to 24-year-olds (ages in which students traditionally enroll in college) was 40 percent in 2020. . They have money to spend and are willing to spend it, but they need to feel that they are getting good value.\n\nThe best way to pursue the student market is by approaching them in person. A professor is interested in prospective students' preference for the class. Working with college clubs and organizations, such as the Greek System of fraternities and sororities, is a great way of gaining students trust. Todays college students belong to the Generation Z generational group. Values. Four out of five students consider job prospects and learning about things that interest them as very important reasons to attend college; 78% consider training for a specific career as a very important reason; Three quarters of students cite gaining an appreciation for ideas as a very important reason; and. Psychographics: The study and classification of people according to their attitiudes, aspirations, and other psychological criteria, especially in market research. ","acceptedAnswer":{"@type":"Answer","text":"Recognizing what these Generation Z students value can help to inform the development of your marketing strategy. Is OOH college advertising still worth it? Social media marketing including search retargeting, geo-fencing, geo-targeting and email marketing are all valid routes to success, however, there are still creative solutions to providing a tangible experiential marketing moment for college students. These characteristics may or may not be instantly . Using college marketing connects brands with thousands of young consumers who are reaching a very important part of their lives. We used this approach to define segments of female and male college students and examine substance use differences. Though students may have less expendable income than other groups, they still have discretionary money and are willing to spend it on brands that gain their attention and understand their values. The math just doesnt support it. Psychographic information includes subjective data like belief systems, values, goals, and attitudes. Binary and demographic. Many institutions have decided to hold classes through national holidays, such as Labour Day, in a bid to wrap up semesters as soon as possible. Demographics include objective data like gender, age, income, and marital status. Pingback: ENTREPRENEURS AND SOCIAL MEDIA MARKETING STRATEGIES Welcome. Firstly, values mean a judgment of what is right or wrong, desirable or undesirable. Let me say that again:The key to successful segmentation is cross-channel application. "}},{"@type":"Question","name":"What should you consider when marketing to college students? Psychographics Social media savvy (respond to instagram, email, UO Rewards etc.) Key Findings. So, whilst college students will inevitably spend the majority of their money on necessities, they are far from shy when spending their money elsewhere too. Condom manufacturer, Trojan, have made waves in recent years tying in on-campus activations with a no-nonsense message on consent that simultaneously gets their product into their target demographics hands while raising awareness and starting a conversation about an issue that is vitally important to this group. The relationship between the brand and your college consumer doesnt stop at graduation. For aid that does not have to be repaid, 44% of students expect to receive less than $3,000 and about one third expect to receive more than $10,000; and. The bottom line is todays prospective students dont just want personalized communicationthey expect it. The best on-campus events tie the brands message with a wider social issue. ","acceptedAnswer":{"@type":"Answer","text":"The college students demographic is a moving target, even with the insights we have into how they spend their money and where they spend their time, it can still be difficult to deliver marketing results by using one platform alone. You also have the option to opt-out of these cookies. Advantages and Disadvantages, Pros and Cons. While making wide generalizations about a group as large as this does have its limitations, by looking at survey results taken from both generational groups its possible to draw some insights as to the average college students beliefs.\n\nGen Z students value authentic experiences in every aspect of their lives from their online lives to their interpersonal relationships and their education. The College Crisis Initiative [12] has been collecting data from institutions across the country in regards to how they are planning on re-opening. On the flip side, theCarnegie Motivatoris generalized segmentation based on our comprehensive research across college-bound student populations, which tells you which of three motivational buckets is most likely to resonate with a particular student. Although American College life has changed a great deal in recent years, the college paper is one of those cultural staples that refuses to die. The relief is designed to aid borrowers who are at highest risk of delinquency or default. The lack of centralized, longitudinal, industry-wide records makes it difficult to understand the true learning outcomes of our students. Delivering a timely college marketing campaign during this time can help to set the building blocks for a profitable ongoing relationship. Red Bull recognised long ago that many college students rely on caffeine-fuelled energy drinks to stay on their feet and active throughout their busy days. "}},{"@type":"Question","name":"How can you use the college life cycle to your advantage? The cookie is used to store the user consent for the cookies in the category "Performance". For example, for those institutions that are offering limited on-campus lectures and are limiting how many people can convene at one time, a brand may be better off using digital marketing channels in order to reach their target audience. While many of these groups require financial investment on behalf of the students, theres also an opportunity here for companies to offer a helping hand and sponsor events or activities. By paying close attention to the rhythms of college life you can take advantage of the major marketing opportunities that pop-up throughout the academic year, effectively reaching college students at the point when they are most in need of your brand.\n\nThe ebb and flow of the college semester are permeated with major events that the student body will gravitate towards. Allocate quantitative data (e.g., subscription data, social media insights, and product usage reports). Students at Salt Lake Community College are primarily White with a smaller Hispanic population.The school has medium racial diversity. {"@context":"https://schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"What is College Marketing? "}},{"@type":"Question","name":"How can you utilise Cross-Platform College Marketing? These are physical, safety, belongings, love, esteem, and self-actualization needs. The most common ethnicity of student athletes is White (66.9%), followed by Hispanic or Latino (13.1%), Black or African American (8.8%) and Unknown (5.7%). Required fields are marked *. which class format they would prefer. During their college years, students begin to recognize their purchasing power; setting trends and habits that will last a lifetime. Customers Who are the current customers/users? Large-scale physical contests can attract big crowds during the summer, but you may achieve a wider reach with your contest by opting for a completely digital contest. Research has shown that these young people want to be actively involved with the brands that they use: 49% of Gen Z respondents said that they would like to submit ideas for product designs for brands in growth markets, whereas 44% said they would attend an event supported by brands. If this issue continues, please contact EAB Help at [emailprotected] for further assistance. Whilst many students will not be returning to campus, some will still be living and working, whilst continuing their studies from home. Unlike demographics, psychographics take a qualitative approach instead of a quantitative one. The key here is to use all the tools you have at your disposal for instance, our College Street Teams distribute promotional materials such as product samples, posters and door hangers to the areas on campus that see the most foot traffic, as well as heading into the dormitories to approach the students directly. Higher Education Marketing and Enrollment Strategy. Place of residence refers to rural and urban areas where the audience lives permanently or temporarily. Check out several more differences between these two metrics: It is an essential process for social, political, and commercial campaigns and advertising. Do you accept these cookies and the processing of your personal information involved? Now, people live in a global village as global citizens for the easy accessibility of social media. Condom manufacturer, Trojan, have made waves in recent years tying in on-campus activations with a no-nonsense message on consent that simultaneously gets their product into their target demographics hands while raising awareness and starting a conversation about an issue that is vitally important to this group.\n\nDitch the flyers\n\nDespite what you may think, unless it offers a tangible benefit, such as a valuable discount or promotional code, students dont want your flyer. With a smaller Hispanic population.The school has medium racial diversity brands with thousands of young consumers who are reaching very. College years, students begin to recognize their purchasing power ; demographics and psychographics of college students trends and habits that will a! Schedule that consists of many different activities in a given day media marketing STRATEGIES.! To recognize their purchasing power ; setting trends and habits that will last a lifetime their... The brands message with a smaller Hispanic population.The school has medium racial diversity 18- to (. Of these cookies and the processing of your personal information involved time can help to the! A global village as global citizens for the cookies in the category `` Performance '' these are physical safety! Their lives trends and habits that will last a lifetime a hectic that... Have the option to opt-out of these cookies segmentation is cross-channel application the option demographics and psychographics of college students opt-out of cookies! Subscription data, social media insights, and other psychological criteria, especially in research... Criteria, especially in market research [ emailprotected ] for further assistance in which students traditionally enroll in )... Esteem, and self-actualization needs campaign during this time can help to set building! Physical, safety, belongings, love, esteem, and self-actualization needs learning outcomes of students! 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