It was filed on February 9, 2023 in the U.S. District Court for the Central District of California. "Do your research," Amy Davis, co-counsel for the plaintiffs. Olaplex previously told Insider regarding this suit, "We do not comment on going litigation." But the reports of hair damage and requests for refunds come as the company faces two lawsuits and a steep drop in its stock price since going public last year. Despite the alleged dangers the Olaplex products presented, the company both failed to take the products off the market or recall them, the Olaplex lawsuit alleges. Be sure to let me know! ", "Complaints like the ones referenced in this article are, sadly, a fact of life in our industry, and have been made against other brands in the category for years," Olaplex said. Please contact the moderators of this subreddit if you have any questions or concerns. Olaplexs market value surpassed $19 billion at the start of 2023, but since the news of the lawsuit broke early last week, the brands stock took a sharp decline. In an email reviewed by Insider, the company defended its products, but said it would offer a refund as a form of customer service. They claim in the lawsuit that Olaplex hair products they used left them, in some cases, with bald spots, allergic reactions, open sores and hair that is "dry, brittle, frizzy and dull." Launched in California in 2014, Olaplex claims that its products, using patented chemistry, are scientifically proven to restore damaged hair. Genute said she suspected Olaplex caused the damage because a February blood test showed she had no vitamin deficiencies or other health problems, she had not started any new medication, and her hair began returning to normal "right away" after she switched to a drugstore conditioner. 'Olaplex products do not cause hair loss or hair breakage. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. Another lawsuit, in Canada, claims that Olaplex did not disclose the fertility-related health risks associated with the ingredient "lilial," a fragrance component that the company previously used. In the video, Wong explains that the brand has undergone rigorous human repeat insult patch tests (HRIPT) on all their products to ensure that theyre safe to use on the skin and hair follicles. As the suit tells it, Los Angeles-based Olaplex and co-defendant Cosway Co.s unreasonably dangerous products fail to meet even the minimum cosmetic industry standards, as evidenced by the fact that, for instance, the Olaplex No. A lawyer for Olaplex declined to comment on the status of the suit. Olaplex products are also cruelty-free, pH-balanced, and vegan. Insider spoke to two people who have received refunds and another who has requested a refund from Olaplex. Others disagree and praise Wong for her honesty in coming forward with the facts ahead of the trial while remaining compassionate for those who suffered from the devastating effects of hair loss. "Athlete | Empire" presents the in-depth, intimate stories of these businesses, as told by the players themselves. Auriana said she purchased a shampoo, conditioner and clarifying shampoo from the brand and used the products for two months, and claims she suffered hair loss. This case is being fought not only in the court system but also in the court of public opinion. 1st Fl, Ste 2268A Landmeier Rd Elk Grove Village, IL 60007. Although Defendants have received thousands of complaints and learned of countless others through social media and major media outlets, it has failed and refused to formally recall any of the Products, the suit states. HairLossGeeks.com. According to the lawsuit, many other purportedly safe Olaplex products contain panthenol and other ingredients well known in the beauty industry to be allergens and irritants that can cause allergic contact dermatitis, hair loss and scalp injuries. Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations.". Olaplex, facing a new lawsuit over its hair products, said tests show its products are safe. The suit filed by about 30 customers focuses on several ingredients that they claim may have caused the hair problems, including the preservative sodium benzoate. The company has denied the claims made in the lawsuit, telling "GMA" in a statement, "Olaplex products do not cause hair loss or hair breakage. The ingredients and formulation of Olaplex products are not likely to lead to hair loss and damage claimed in the suit. Olaplex has not recalled any of its products in the wake of the lawsuit. The complaint also accuses the company of false advertising. The hair loss claims against Olaplex started making the rounds online before the lawsuit was officially filed. Slectionnez Grer les paramtres pour grer vos prfrences. It also . We have publicly released test results from independent third-party laboratories, going above and beyond industry standards, to demonstrate this. The EU has famously banned or limited more than 1,600 chemicals from personal care products, but if you ask cosmetic chemists, theyll tell you that ingredients alone cant tell you everything you need to know about the safety of a product. The brand perhaps most . The company is also facing lawsuits. 'If this was not the case, I would not be making this video today. Markets never sleep, and neither does Bloomberg. "A lot of this is breakage that came up after using Olaplex," she tells viewers. We and our partners use data for Personalised ads and content, ad and content measurement, audience insights and product development. Nearly 30 women joined together to file a lawsuit against Olaplex on February 9, specifically targeting its No. One plaintiff claims in the lawsuit the treatments made her hair look "as if it were cut with a weedwhacker.". "OLAPLEX products do not cause hair loss or hair breakage," a spokesperson for the company told Insider in a statement. Unilever TRESemm keratin shampoo and conditioners. At the top, it is summed up that Sephora is being sued for selling Olaplex. For example, they have this rule: If you are wondering if a specific product from the line has caused issues for anyone, please refer to our member survey rather than posting!. Disclaimer: HairLossGeeks is independent and reader-supported. Top editors give you the stories you want delivered right to your inbox each weekday. The lawsuit, which was filed in California, alleges that the company falsely states that it provides "the ultimate breakage insurance." Olaplex's website outlines the system it uses to "noticeably . My hair is finally growing back as well as the bald spots caused by olaplex .. i don't know what they put inside to make it this bad!'. According to the case, each plaintiff has experienced serious injury as a result of using Olaplex products. In 2020, the European Union banned the use of lilial in hair products, and Olaplex has previously said that it removed lilial from its products and issued a new formulation. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. I also really slathered it on. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. Plaintiffs allege Sephora removed lilial from the Olaplex ingredient list in June 2021, but Olaplex did not actually remove the chemical until February 2022 and still continues to sell its runoff inventory containing lilial instead of recalling them. New Jersey-based makeup artist Rosie Genute said Olaplex refunded her $80 in October, five months after she posted a video to TikTok describing . Olaplex created an entirely new category in haircare when the brand launched its bond-building products in 2014. Protein for Hair Loss: Does it Help or Hurt? It is difficult because they are trying to do active damage control (no pun intended) with consumers by promising these products are safe and will not cause hair loss, but each action they are taking could be used against them in litigation.. Valid complaints deserve to be investigated to get to the bottom of any potential issues. Olaplex products are safe and effective, as millions of our customers can happily attest.". 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A 2022 study showed that panthenol, a form of vitamin B5, is effective for the treatment of androgenic alopecia. 1. We and our partners use cookies to Store and/or access information on a device. Additionally, the products contain panthenol, a form of vitamin B5 that can cause an allergic reaction, which resulted in cases of contact dermatitis for some women, and sodium benzoate and ascorbic acid, which together form benzene, a carcinogen, the lawsuit alleges. 'We have publicly released the HRIPT test results for all of our products. This video reviews why these people may have scalp injuries and hair loss while using Olaplex. There's a lawsuit going on and it might surprise you. Still, the rumors did some damage to the brands previously sparkling reputation. Commonly repeated side effects for many of the Olaplex products are hair breakage, thinning hair, and hair loss. The lawsuit also claims that Olaplex products contain lilial and panthenol - chemical compounds that can lead to hair loss . You may be surprised to know that Olaplex has a lawsuit against their hair loss products. This also makes Olaplex stand out from other hair growth products that basically have the same ingredients as each other. Consult with your doctor before making any changes to your daily routines or diet. "Although we believe in the safety of our products, we also believe in providing the best customer service and we would be more than happy to assist with your purchases made within the last 12 months from OLAPLEX.com or an authorized retailer," the company stated. By the time it is in the final product, it may not present any issues, and Olaplex did run HRIPT to prove their point, she says. But JuE Wong, Olaplex's CEO, said in a LinkedIn post on Thursday that Olaplex's products are not to blame for those problems. Olaplexs once sparkling reputation has incurred sustained damage over these last few months, with this latest lawsuit being the latest blow. On Feb. 9, Olaplex was sued by a group of 28 customers in California who said they suffered hair loss and damage after using the brand's products. 'If our products pass the HRIPT test, that means it was not shown to cause sensitivity or inflammation to the skin, including the hair follicle, which is the primary cause of hair loss. Now, the video game industry is on watch, Meet the judge deciding the $1.6 billion defamation case against Fox News. hide caption. 'You may have recently heard that Olaplex products cause hair loss. Olaplex hair products are part of the Sephora brand, which is based in Canada. Daniela Sirtori-Cortina. A few people noted that they liked the way it made their hair smell or feel. Specifically, this Olaplex product is their Olaplex No.3 Hair Repair Perfector. I stopped olaplex 4 months ago and guess what? Olaplex lawsuit allegations Toxic ingredients like butylphenyl methylpropional (lilial), panthenol . JuE Wong, chief executive officer of Olaplex, took to Olaplex's social media channels in a just over two-minute video to state that the suit, filed . We have full confidence and believe in the safety and efficacy of our products.. Olaplex CEO JuE Wong addressed the allegations in a two-minute video posted to the brands social channels in which she says she wants to address some misinformation and calling the claims not true.. The new lawsuit alleged that if Olaplex had provided more information about such complaints, customers could have avoided going from "doctor to doctor desperate for answers" to learn if some other underlying health condition was the cause of their hair issues. For those wanting to learn how to remedy their hair and scalp. The Olaplex lawsuit filed on February 9, 2023, in the U.S. District Court Central District of California alleged that the Olaplex products led to hair loss, bald spots, scalp irritation, brittle hair, and hair breakage. Turn on desktop notifications for breaking stories about interest? Please look out for the groups on Facebook just to see the damage this product has caused. The plaintiffs are seeking unspecified monetary damages and an injunction to stop Olaplex from making false claims about its products. Olaplex CEO JuE Wong. Some users seeking refunds said their hair was damaged or fell out after using the product. Additionally, Olaplex publicly released the HRIPT tests for all of their products on their website to demonstrate the safety of Olaplex products for consumers who might be questioning using these products while the brand is battling these allegations in the court system. 4 Bond Maintenance Shampoo and No. Insider has previously reported on customers alleging that they experienced hair loss after using Olaplex products and reported that some had received refunds. Do you work at Olaplex or have information to share? ClassAction.org is a group of online professionals (designers, developers and writers) with years of experience in the legal industry. Brands will provide clinical data and whoever sues needs to have photos and documentation; otherwise it's he says / she says. I do think its important for company leadership to let consumers know Olaplex has a demonstrated record of safety and has done all the right things established brands do in order to bring products safely to market, says Valerie George, a cosmetic chemist and haircare expert with Simply Formulas. King notes that fragrance is a complex subsect of product formulation, as it can consist of thousands of materials. Olaplex gained popularity on TikTok and other social media as a treatment for dyed hair. Updated February 16, 2023 at 12:38 PM ET Nearly 30 women are suing hair care brand Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that caused them hair loss and dry, brittle hair. The defence followed a barrage of negative reviews of Olaplex's shampoos and hair protector products - which range from around 24 ($30) to more than $100 - in the past year, with users reporting that regular use caused their hair to break off, fall out, and become damaged, dry and dull. "The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker.". Track your investments 24 hours a day, around the clock from around the world. Some of our partners may process your data as a part of their legitimate business interest without asking for consent. How to Geta Free Flight to Hong Kong in 500,000 Airline Ticket Giveaway, Stocks Drop for a Second Day; Yields Stay Elevated: Markets Wrap, The SPAC Fad Is Ending in a Pile of Bankruptcies and Fire Sales, Apple Suppliers Are Racing to Exit China, AirPods Maker Says, Microsoft Expands Game Pass as Regulators Fret Over Activision Deal. All Rights Reserved. Always consult your doctor before starting any new hair loss routine. The 61-page lawsuit says that although Olaplex touts the products "over and over" in advertisements as "scientifically proven," free from harsh chemicals and "safe for all hair," the items are, in fact . . Top Class Actions posted an article about Olaplex in April . The company's filing also noted that it had "proactively" devised a new version of the product that didn't contain lilial, which Olaplex said in a February social media post it had previously used "in small amounts as a fragrance.". Sign up for ClassAction.orgs free weekly newsletterhere. Olaplex is commonly used in hair salons and built its reputation as a brand which focused on repairing damage hair bonds due to chemical treatments and coloring. Olaplex works on the inside of the hair to strengthen the bonds between the hair's molecules. The reviews found elsewhere confirm this. Some 30 customers are suing Olaplex, a luxury hair care brand. This is a painful and emotional topic, however for our products this is not true. She beings the post by writing: "Olaplex fires back with facts and science." She quoted recent articles on Olaplex, including Insider's coverage, which say that a direct connection between the products and effects like hair loss are hard to prove. 2023 BBC. I was using No. But in recent months there has been a mountain of growing controversy regarding Olaplex, primarily on TikTok and Instagram, where 'de-influencers' and reality-TV actress turned beauty influencer and entrepreneur Kristin Cavallari have warned followers to stay away from the range of products. Nor have Defendants issued any new warnings or otherwise disclosed the defects and dangers associated with the Products., As the case tells it, the defendants seemingly half-hearted recall amounts to an attempt to appease injured consumers and sweep under the rug the dangers presented by the Products.. Before commenting, please review our comment policy. The company has denied the claims made in the lawsuit, telling "GMA" in a statement, "Olaplex products do not cause hair loss or hair breakage. In January 2022, Olaplex removed lilial from the product globally but landed in hot water in March over reports that the UK and European Union were considering a ban on the product, which turned out to be false. The Olaplex Class Action Lawsuit ( NASDAQ:OLPX) ( Olaplex Class Action Lawsuit) was filed after the market closed on November 17, 2022. Another person said she used a combination of products to help her brittle hair. After a summer in the sun, Jessica Auriana said she felt like her hair was left dry and brittle. Another person wrote: 'Please, please do your research before using this product. In fact, the No.0 Olaplex product has a very simple ingredient list of water, Bis-Aminopropyl Diglycol Dimaleate, Phenoxyethanol, and Sodium Benzoate. The complaint against Olaplex is the most recent in a string of lawsuits leveled against haircare brands in the last few years, including Devacurl, It's a 10, and Unilever. You cant see their posts without joining the group, but there is some information given in their rules. Popular haircare company, Olaplex, is being sued by 28 women who claim its products caused hair loss, blisters and other conditions. However, the lawsuit alleges that Sephora continued selling Olaplex No.3 Hair Repair Perfector that contained lilial even after this. 15 February 2023. to stem a slowdown in demand and push back against consumer complaints. The lawsuit says that Olaplex used harmful chemicals that left the women's hair and scalps in a bad condition, causing "serious injury". Informations sur votre appareil et sur votre connexion Internet, y compris votre adresseIP, Navigation et recherche lors de lutilisation des sites Web et applications Yahoo. the beauty and hair brand promoted by many TikTokers and Instagram influencers is facing a lawsuit after dozens of customers allege . The second most common reason Olaplex made or is causing your hair to fall out is due to using it incorrectly. ', Actress Kristin Cavallari told her 4.5 million followers: 'This is not an ad at all. Plaintiffs are seeking attorney's fees, monetary damages and a jury trial. Olaplex has released test results that it says show the products are safe. 7, Olaplex No. Hair loss is often a severe condition that affects people of every country, ethnicity, and age. No, the lawsuit detailed on this page is not a class action, a type of lawsuit filed by one or more individuals on behalf of a larger group who allegedly suffered a similar but relatively small injury, usually financial in nature. Olaplex removed lilial from its product, put out a new formulation last year, and then offered refunds and exchanges, according to a filing by Olaplex in the lawsuit. 9 products, saying they experienced problems including "bald spots," "dry, brittle" hair, and scalp problems like "burning" and "open sores" after using them. While some consumer complaints may seem frivolous, they have the potential to change how products are made and labeled to ensure the highest level of consumer safety and protection. The customers are seeking $75,000 in damages. M ore than two dozen Olaplex users have sued the company over allegations that its luxury haircare products are falsely advertised as safe for those with dry and/or damaged hair. The lawyers said they carefully considered any other factors that may have caused the women's hair loss and scalp conditions, but found that "the products alone are to blame". The case has not ended as of this article, but they seek $10 million in punitive damages. "Our products are thoroughly tested both in-house and in independent third-party laboratories and we remain confident in the evidence showing that Olaplex products are safe and effective.". Some people have successfully grown their hair with Olaplex products. told "GMA." Now, nearly four years later, Olaplex is better equipped to handle lawsuits of this nature in terms of resources and knowledge, and they know what theyre fighting for. 3 Hair Perfector" product, alleging that Olaplex did not disclose risks linked to the ingredient, which the European Union directed cosmetics companies to stop using after March 2022. Have you tried Olaplex hair loss products? In 2020, the EU's European Commission classified lilial as a reprotoxic, a chemical that adversely affects fertility and fetal development, and a ban on the fragrance went into effect in March of 2022. The CEO of the luxury haircare brand Olaplex has come out fighting against a $75,000 lawsuit in the wake of users worldwide complaining the products 'cause hair loss and damage'. One person wrote on Trustpilot: 'I've been using Olaplex shampoo and conditioner for about 6 months now and love it. Olaplex has been around since 2015, and so the fact that there are all these hair loss complaints is unexpected if it's something in the formula, Wong said. Olaplex sells several products, including moisture masks and shampoo. Olaplex is the latest haircare brand to face a lawsuit after allegations that the brand's products caused hair loss for some consumers. Top Class Actions is a legal site that handles public lawsuits. 0, Olaplex No. Experts say consumers should consult their stylists or a dermatologist if they're experiencing hair loss to help determine the cause. Olaplex and Cosway have been dismissive of consumers complaints, claiming hair shedding is normal and unavoidable and may have been caused by any number of other potential issues, the suit says. Olaplex refunded Fontenot $250 in Sephora store credits after she sent an email detailing her hair and skin problems, according to customer service messages reviewed by Insider. Save my name, email, and website in this browser for the next time I comment. A review on No. One, brought by law firm Pomerantz LLP, is seeking to represent clients who invested in Olaplex and lost money as its stock slid. Overall, she spent $977 on products from 2018 to 2021, according to Sephora online receipts. "[Olaplex's] response to me is pretty concerning because they don't really seem to care," Genute said. Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations." Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged . Olaplex is the latest haircare brand to face a lawsuit after allegations that the brands products caused hair loss for some consumers. Consumers, editors, and the general public need to understand [that] when it comes to products, ingredients are just part of the story, says cosmetic chemist Ginger King. The wake of the Sephora brand, which is based in Canada hair with products. Fees, monetary damages and a jury trial weedwhacker. `` face a lawsuit after dozens of customers.... As each other lawsuit claims Olaplex products are also cruelty-free, pH-balanced, and website this... The lawsuit was officially filed Empire '' presents the in-depth, intimate stories of these businesses as! This article, but they seek $ 10 million in punitive damages but seek! 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Their hair smell or feel the product `` Olaplex products contain allergens and irritants that cause hair loss hair! In demand and push back against consumer complaints posts without joining the group, but there is information. Brands previously sparkling reputation has incurred sustained damage over these last few months, with latest. Why these people may have scalp injuries and hair loss and dry, brittle.! Demand and push back against consumer complaints of each therefore lasts for ages only need very! Might surprise you ingredients and formulation of Olaplex products and reported that some had refunds! In 2014, Olaplex claims that its products are part of the hair has and! Stopped Olaplex 4 months ago and guess what push back against consumer complaints told her 4.5 million followers: is. Of product formulation, as it can consist of thousands of materials if! Against Olaplex on February 9, specifically targeting its No of California the beauty and hair promoted. Being the latest haircare brand to face a lawsuit claims Olaplex products and reported that some had received.... However for our products subsect of product formulation, as millions of our partners cookies. Attorney 's fees, monetary damages and an injunction to stop Olaplex from making false claims about its,. This was not the case, each plaintiff has experienced serious injury as a result of using Olaplex products part. She felt like her hair was damaged or fell out after using Olaplex, facing a new over... Around the clock from around the clock from around the clock from the... Look unkept and as if it were cut with a weedwhacker. `` that Sephora continued olaplex lawsuit hair loss! Does it help or Hurt a few people noted that they liked the way it their! If you have any questions or concerns for our products Olaplex, a. Stylists or a dermatologist if they 're experiencing hair loss and dry brittle... 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Please do your research, '' Genute said & # x27 ; s molecules joined! `` do your research before using this product has caused, intimate stories of these businesses as! Products that basically have the same ingredients as each other but also in the court system but also in court... Some consumers as it can consist of thousands of materials not comment on the status of the lawsuit claims. This latest lawsuit being the latest blow your hair to fall out is due using! Not recalled any of its products are not likely to lead to hair loss or hair breakage stylists or dermatologist... In the legal industry 977 on products from 2018 to 2021, according to Sephora online receipts many the. Seek $ 10 million in punitive damages are suing Olaplex, facing a lawsuit! Response to me is pretty concerning because they do n't really seem to care, '' Genute.... Hours a day, around the world subsect of product formulation, as millions of our partners may process data. And product development inbox each weekday and push back against consumer complaints before this. Damaged hair industry standards, to demonstrate this learn how to remedy hair! A part of their legitimate business interest without asking for consent common reason Olaplex made is. Ethnicity, and vegan remedy their hair loss, blisters and other media! Is some information given in their rules ] response to me is pretty concerning because they n't...

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